If the profession that you decided to do business in has low barriers to entry, then not only is there already lots of competition, but over time you can expect even more to enter the market especially with the future trends of business models pointing to consolidation and bundled services.
These newcomers will not only crowd the market with competition reducing already thin profit margins, but there will be an attempt to cannibalize already established customers bases making some industries nearly impossible to even make a living in.
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Marketing Secrets – 28 pages, 1.67 MB (PDF)
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