The 5 Kick ass Strategies

The 5 kick-ass strategies every business needs: to explode sales, stun the competition, wow the customers, and achieve exponential growth / Robert Grede.

CHAPTER ONE: Defining Your Business
This chapter introduces the concepts behind strategic planning,
the importance of defining your organization’s strengths, and
how to translate those strengths into benefits for your customers
and prospects.
Understanding Marketing
This chapter helps you understand fundamental marketing
principles used throughout this book, including product
differentiation and branding.
CHAPTER THREE: The Strategic Marketing Plan
This chapter describes how a strategic marketing plan is written
and where to find the information necessary to develop reasonable
assumptions about your industry and its growth potential.
CHAPTER FOUR: The 5 Kick-Ass Strategies
The fundamental principles behind the 5 Kick-Ass Strategies,
how they were developed, and why there are five and only five ways
to build your business. Each of the 5 Kick-Ass Strategies is then
explained in greater detail in the succeeding five chapters.
better cash management.

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